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Sample Cafe & Restaurant
March 2026
Compared to February 2026 · Thai Baht (฿)
WhiteSpace
You Brought In
฿2,842,000
▲ +11.3%
Feb was ฿2,554,000
You Kept
฿630,939
▼ −38.6%
Feb was ฿1,028,400
Of Every Baht
22.2%
▼ −1.5
Feb was 23.7%
Cost to Make
29.4%
▲ +0.2
฿835,995 total
Team Cost
24.8%
▼ −1.5
฿704,816 total
☞ Do this week
Priority 1
Switch seafood suppliers for non-premium dishes
Imported seafood costs jumped 4.2 points. Keep imports for Tiger Prawns & Sea Bass (your #1 and #2 earners). Switch to local sourcing for Tom Yum, Pad Thai Goong, fish & chips.
Save ~฿72,000/month
Priority 2
Cut casual staff to weekends only
You spent ฿62,692 on casuals — 4% of revenue vs 3% budget. Weekday covers don't justify it. Keep 4 casuals for Fri–Sun only.
Save ฿18–22K/month
Opportunity
Push wine by the glass — your best margin
Wine by the glass: you keep 85 out of every 100 baht. Best margin on your menu. Add 4 new wines, launch a ฿590 Sunset Flight for the terrace crowd.
Potential +฿85K/month
Where Your Money Went
How ฿2,842,000 became ฿630,939
You
brought in
brought in
฿2.84M
100%
total revenue
→
Making
food & drinks
food & drinks
−฿836K
29.4%
ingredients & supplies
→
Paying
the team
the team
−฿705K
24.8%
kitchen, service, mgmt
→
Running
the venue
the venue
−฿670K
23.6%
rent, utilities, etc.
=
What
you kept
you kept
฿631K
22.2%
your profit
Where Each Baht Goes
February vs March — how the pie changed
February
40.3%Kept
March
22.2%Kept
Ingredients
Team
Other bills
What you kept
Your Top 12 Earners
The 80/20 rule — these items pay your rent
You have ~80 items on your menu. These 12 alone brought in ฿1,489,920 — 52.4% of all revenue. The other 68 split the rest.
| # | Item | Revenue | What you keep |
|---|---|---|---|
| 1 | Grilled Tiger Prawns | 186,680 | 68% |
| 2 | Sea Bass Meunière | 172,360 | 65% |
| 3 | Sunset Cocktail Set | 158,720 | 76% |
| 4 | Wine by the Glass | 148,400 | 85% ★ |
| 5 | Fish & Chips | 123,520 | 45% |
| 6 | Tom Yum Talay | 118,800 | 63% |
| 7 | Chang Draft | 112,280 | 52% |
| 8 | Caesar Salad | 102,600 | 48% |
| 9 | House Wine Bottle | 98,400 | 76% |
| 10 | Margherita Pizza | 95,360 | 43% |
| 11 | Lobster Thermidor | 88,200 | 72% |
| 12 | Pad Thai Goong | 84,600 | 58% |
"What you keep" = how much of each baht stays after ingredient costs. Green = great. Amber = watch it.
Are Things Getting Better?
Monthly revenue · May 2025 — March 2026
May
1.36M
Jun
1.18M
Jul
0.98M
Aug
1.04M
Sep
1.42M
Oct
1.76M
Nov
2.21M
Dec
2.68M
Jan
2.48M
Feb
2.55M
Mar
2.84M
Revenue growing · Jul–Aug low season · Dec peak
Profit Over Time
Monthly profit · same period
Overall trend up — March dip from costs, not sales
Best & Worst Days
Average daily revenue by weekday
86K
Mon
92K
Tue
88K
Wed
78K
Thu
128K
Fri
139K
Sat
112K
Sun
Sat best · Thu weakest — consider a Thursday promo
This Year So Far
Jan–Mar 2026 vs same period last year
฿8.04M
Total Revenue
▲ +30.4% vs last year
฿1.75M
Total Kept
▲ +82.2% vs last year
21.8%
Of Every ฿
▲ +6.2 points
Despite March's dip, you're way ahead of last year
Revenue Heatmap
Revenue intensity by category × day of week — darker = higher sales
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Food
48K
52K
50K
42K
78K
86K
64K
Drinks
18K
20K
18K
16K
38K
42K
28K
Wine
8K
10K
9K
7K
22K
24K
16K
Non-Alc
4K
4K
4K
3K
6K
7K
5K
Low
High
Fri-Sat food + drinks = 52% of weekly revenue · Thu is your weakest day across all categories
Drink Costs
What it costs to make each drink category
| Category | Revenue | Cost | Cost % |
|---|---|---|---|
| Wine (Glass) | 88,200 | 12,936 | 14.7% ★ |
| Wine (Bottle) | 298,200 | 71,568 | 24.0% |
| Spirits | 193,800 | 46,264 | 23.9% |
| Cocktails | 312,400 | 78,100 | 25.0% ⚠ |
| Beer | 218,600 | 56,836 | 26.0% ⚠ |
| Non-Alc | 82,600 | 16,520 | 20.0% |
| All Drinks | 1,193,800 | 282,224 | 23.6% |
Cost % = how much of each baht goes to the supplier. Lower is better. ★ = great · ⚠ = watch it
Team Costs
Who you're paying and how much
Total Team฿704,816
Full Numbers
Profit & Loss
February vs March 2026
| What | Feb | Mar | % of Rev |
|---|---|---|---|
| Food Sales | 1,498,200 | 1,648,200 | 58.0% |
| Beverage Sales | 658,400 | 724,800 | 25.5% |
| Wine Sales | 328,600 | 386,400 | 13.6% |
| Non-Alc Sales | 68,800 | 82,600 | 2.9% |
| Total Revenue | 2,554,000 | 2,842,000 | 100% |
| Cost of Bev & Wine | 358,200 | 382,515 | |
| Cost of Food | 398,400 | 453,480 | |
| Cost to Make | 756,600 | 835,995 | 29.4% |
| Salaries & Wages | 632,400 | 682,816 | |
| Casual Labour | 38,200 | 22,000 | |
| Total Team | 670,600 | 704,816 | 24.8% |
| Other Expenses | 98,400 | 81,605 | 2.9% |
| All Expenses | 1,525,600 | 1,622,416 | 57.1% |
| What You Kept | 1,028,400 | 630,939 | 22.2% |
Running Costs
Rent, utilities, and other monthly bills
Rent280,000
Utilities156,310
Marketing56,840
Repairs48,314
Insurance28,420
Admin35,000
Linen22,736
Other42,630
Total Running Costs฿670,250
What's Selling & What to Do
Menu categories ranked by share
| Category | Share | Cumul. | Action |
|---|---|---|---|
| Grilled Seafood | 22.4% | 22.4% | Keep pushing |
| Thai Mains | 16.8% | 39.2% | Keep pushing |
| Cocktails | 14.2% | 53.4% | Keep pushing |
| Wine | 13.6% | 67.0% | Hold steady |
| Beer | 7.7% | 74.7% | Keep pushing |
| Western Mains | 7.4% | 82.1% | Promote more |
| Starters | 6.2% | 88.3% | Promote more |
| Desserts | 4.8% | 93.1% | Promote more |
| Non-Alc | 2.9% | 96.0% | Worth keeping? |
| Spirits | 2.4% | 98.4% | Worth keeping? |
| Sides | 1.6% | 100% | Worth keeping? |
Top 5 = 74.7% of revenue. Focus here.
Low Season Alert
Revenue typically drops 35–40% in April–May. Start now: renegotiate supplier minimums, launch a resident loyalty card (฿99 for 15% off Mon–Thu), and cut casual headcount early.
Quick Health Check
Your numbers vs healthy ranges
| Metric | Yours | Target | Status |
|---|---|---|---|
| Food Cost | 27.5% | 28–32% | Good |
| Drink Cost | 23.6% | 20–24% | Watch |
| Team Cost | 24.8% | 22–28% | Good |
| Rent | 9.9% | 8–12% | Good |
| What You Keep | 22.2% | 15–20% | Above avg |
Targets based on Pattaya casual dining benchmarks
Generated by
WhiteSpace.
F&B Financial Intelligence · Pattaya